Test demand before you rebuild.
A focused way to bring Therapy24x7 better-fit inquiries without committing fifteen thousand dollars to a full website first.
Recommended start
- Path
- Landing page + Meta
- One-time setup
- $1,000-$3,000
- All-in monthly
- ~$4,000
- Starting term
- 4 months
- First review
- 30-day checkpoint
The recommendation
The first move is not a rebuild. It is one page and one honest test.
A 97 or 117-page site is a real conversation, but it is the wrong place to start. A single page built around one audience and one offer lets us learn what message converts, at lower risk, before anyone commits to a large build or a custom CRM.
Build one focused landing page.
A single campaign page built around a specific paid-media offer, not a sprawling site.
Launch Meta first, not Google.
Prior Google campaigns burned trust and budget. We start on Meta and only revisit Google if you choose to.
Qualify Cigna and Aetna patients clearly.
The page and follow-up attract adults seeking longer-term weekly individual therapy who fit your insurance.
Add a custom CRM only if it earns its place.
A CRM buildout goes in only when the budget supports it and the HIPAA guardrails are clear. Optional, not assumed.
Keep website and SEO moving in parallel.
The larger site and content roadmap continue on their own track. Paid traffic does not wait on them.
The estimate
Figures are ranges, not invoices.
One recommended path, then three separate tracks you can choose on their own merits. Nothing here asks you to commit beyond the lean launch.
Landing page + Meta campaign
The fastest practical path to new leads while keeping the project small and the spend honest.
One-time setup
- Landing page strategy, copy and build
- Included
- Meta campaign build-out
- $1,000-$3,000
- Optional AI UGC-style ad creative
- $500-$1,000
Monthly
- Agency management
- $2,000
- Recommended ad spend
- $1,500-$2,000
- Minimum workable ad spend
- ~$1,000
Recommended all-in, excludes setup
~$4,000/mo
Minimum workable ~$3,000/mo
4-month minimum with a 30-day checkpoint and KPI review. Avoids a $15,000 upfront rebuild and tests messaging before expanding.
The 30-day checkpoint exists to protect you. We look at real lead quality together before you commit further, so the spend stays honest and you stay in control.
Option 02, Optional
Custom CRM buildout
Moves leads from capture to qualified opportunity without manual follow-up or spreadsheet tracking. Speed-to-lead and pipeline visibility, not another marketing platform.
Option 03, Separate track
Website rebuild and SEO foundation
A larger foundation rebuild, treated as its own decision. The 117-page sitemap (44 existing pages preserved plus 73 new) is a content roadmap, not a prerequisite for the paid launch.
Option 04, Separate track
Local SEO and maps growth
Ranking the Google Maps local pack for one or more Therapy24x7 locations. Priced by pace and number of locations promoted, framed as a separate crawl, walk, run campaign.
Scope of work
A focused paid-media foundation that generates and qualifies better-fit inquiries.
The goal is better-fit inquiries from NYC adults seeking longer-term individual therapy, especially people using Cigna or Aetna.
Who the campaign is for
- Adults in NYC, especially professionals in their 20s, 30s, and 40s
- People seeking long-term weekly individual therapy
- People using Cigna or Aetna insurance
- People wanting psychodynamic or deeper therapy, not short-term EAP sessions
- People who may prefer a group-practice brand over seeking Efrat personally
What we avoid positioning around
- Medicaid or Medicare
- Couples therapy and child therapy
- EAP-only short-term care
- Depression studies or research participation
- Broad "therapist near me" traffic with no qualification
The five phases
Strategy and setup
We confirm audience and offer, select the first service focus, decide what the landing page handles versus the larger site, define a qualified lead, confirm the call, form, booking, and text flow, and confirm HIPAA guardrails. You provide account access, eligibility language, brand assets, and copy approval before launch.
Landing page build
One campaign page that explains who Therapy24x7 is for, makes the Cigna and Aetna fit clear, emphasizes long-term individual therapy, uses sensitive language, and supports form, call, and booking with tracking. Sections run from headline through insurance fit, therapist trust, FAQ, and booking CTA.
Meta campaign build
Build campaign structure, ad copy and creative (static or AI UGC if approved), tracking, and conversion events. We launch only after you approve copy, creative, and page language. Google Ads stays on hold unless you choose to revisit it.
Lead follow-up and CRM, optional
Configure a custom CRM and lead intake, connect campaign leads to a visible opportunity pipeline, qualify safely on insurance, fit, location, and urgency, and route clinically sensitive inquiries to human review and crisis resources.
Reporting and optimization
Monitor lead quality, not just clicks. Adjust copy, creative, page sections, and follow-up, and review where leads drop off. Weekly touchpoints during launch, monthly reporting once live, a 30-day checkpoint, and a 4-month review to scale, adjust, or pause.
Lead pipeline
- 01New
- 02Contacted
- 03Qualified
- 04Booked
- 05In care
Branches: no-show re-engages, not-a-fit closes kindly, and clinically sensitive inquiries route to human review.
Safeguards and limits
HIPAA, by design.
- Any CRM or automation uses approved HIPAA-compliant configuration, proper account ownership, and approved messaging.
- AI does not provide clinical guidance, crisis advice, or diagnosis. High-risk inquiries route to human review and crisis resources.
- Phase 1 uses safer pre-written qualification and booking messages before any conversational AI is considered.
You have been careful here, and you should be. Nothing touching patient information goes live until you have seen it and signed off on it. We move at the pace that lets you stay comfortable.
Out of scope unless added
- Full 97-page website rebuild
- Full 73-page SEO content expansion
- Clinician review of all long-form YMYL content
- Professional videography and human influencer campaigns
- Google Ads campaign rebuild
- GBP post-removal diagnosis beyond screenshot review
- HIPAA legal advice
- Phone answering or clinical intake staffing
- Guaranteed leads, bookings, patients, or map-pack rankings
What we need from you
- Timely feedback and approvals
- GBP post-removal screenshots if you want them reviewed
- Confirmed insurance, service, location, and therapy-fit language
- Approval of all ads and page copy before launch
- Access to required accounts and confirmation of who owns each
- Review of any HIPAA-related automation or messaging before launch
A clear next step
A note from Brian.
Hi Efrat, great speaking with you. I appreciated how clearly you walked me through what has and has not worked so far. My honest recommendation is to start smaller rather than jumping straight into a large website rebuild.
The plan is simple: build one focused landing page, launch a Meta campaign around it, make the page very clear about Cigna and Aetna, individual therapy, and long-term fit, then use the campaign data to learn what message converts before expanding.
That gives us a cleaner test without asking you to spend $15K on a full website right away. My normal preference is a 6-month term because ads need time to stabilize. Given your past experience, I am glad to start at a 4-month commitment with a 30-day checkpoint, so we review early performance and lead quality together.
Since you are heading to Yellowstone soon, there is no pressure to rush. If you want to start before you leave, all we need is a deposit, intake form, and account access. Otherwise we pick this up when you are back. And I have not forgotten the two things from the call: send the removed GBP post screenshots whenever your assistant can, and the name I mentioned was Alex Hormozi.
Brian Hong
Strategy, Magister Digital AI
Budget recap
A 4-month start with a 30-day checkpoint keeps you protected. We review the signal together before anyone commits further.
Ready to start the lean launch?
Book a short call and we will confirm the offer, the page, and the first 30 days. No rush, and no commitment beyond the 4-month start.